Assisted my wife in starting a subscription hair tie business. Was responsible for all visual identity and branding for her new business.
The goal with "Rise" was to create a sophisticated yet subtly playful brand that felt modern its its typography and color scheme. Visually, we wanted to highlight "up-do's". So, we pulled images of the backs/tops of peoples heads and used them not only as a brand elements to both show off the product, but also to add an element of humor and fun.
in progress...