Everyone went through an extensive rebrand. Through market insights and research our team discovered ways we could make our products stand out better against the competition. Launching the new brand in the midsts of the covid19 Pandemic was a challenge. We sought to tell an uplifting story of courage and caring through trying times while also highlighting the new packaging and its benefits.
My task specifically was to create a collection of images to be used for social, email, website, and blog that reflected the new brand while highlighting the packaging and its benefits.
Other Designers:
Terri Driscoll
Rob Trostle
